Jenny Holzer Projections. New York Botanical Garden, 2015

Year of implementation: 
Added value of technology: 
Increase performance of public open spaces
Increase the production & co-creation of public open spaces
Increase understanding on users
Technology applied: 
Sensory informatics
Typology of open spaces: 
Parks and gardens
Short description: 

For four consecutive nights, internationally renowned artist Jenny Holzer, The New York Botanical Garden, and the Poetry Society of America presented a programme of scrolling light projections at the Botanical Garden’s iconic Enid A. Haupt Conservatory. Each evening from dusk until 10 p.m., waves of poetry will sweep over the landmark building and envelop the glass walls housing the heart of the Botanical Garden’s blockbuster exhibition, FRIDA KAHLO: Art, Garden, Life.

Reflecting Kahlo’s intense relationship with her culture and the natural world, Holzer’s hour-long presentation includes poems by Mexico’s Nobel Prize winner Octavio Paz, verses from contemporary Mexican female poets, and a selection of powerful passages from Frida Kahlo’s own diary.

Jenny Holzer’s projections have been presented on four continents, in more than 15 countries, and in nearly 40 cities. From Rockefeller Center and I.M. Pei’s Pyramide du Louvre in Paris to Mies van der Rohe’s Neue Nationalgalerie and Daniel Libeskind’s Jüdisches Museum in Berlin, Holzer’s light projections have illuminated significant architectural spaces. Her projections onto waves and mountains in Rio de Janeiro, the Seine in Paris, the Arno in Florence, the ski jump in Lillehammer, the Dune du Pyla in France, and other locales engage the natural landscape as quiet and affecting settings for reflection, laughter, and exchange.

Why is it relevant as Cyberpark: 

Michael Brenson wrote in a 1988 article in the New York Times, “With her inclusiveness and her vernacular materials and language, Holzer embodies an American ideal of democracy.”
Jenny Holzer's main focus of work is the delivery of ideas in open public spaces. Art is thus a means for social franchisement and individual awareness.