Zagreb Be There
Zagreb Be There is an awarded mobile app that provides visitors/tourists in Zagreb with 7 different, less-conventional walking routes. It offers the following: 1) Craft Zagreb takes tourists through 9 locations of the emerging local craft beer scene (the route was created by the founder of a local brewery) ; 2) Street Art path takes visitors at 10 hotspots for graffiti lovers (the route was designed by a famous local street artist); 3) Great Croats path offers local tales of the past at 8 locations (the route was designed by a local television producer and author/comedian); 4) Hidden Spots path reveals 8 locations that represent the weird, scary, and mysterious parts of the city; 5) New Zagreb takes visitors to 7 locations of the vibrant and colourful parts of the working-class heart of the city (New Zagreb is a part of the city that was built during the socialist era); 6) New Explorer takes you to 10 locations that enable you to discover the entire Solar System; 7) Classic Zagreb represents an ordinary tour of the landmarks of the city. Each walking route lasts between 2 and 4 hours. The additional value of the app lies in the fact that: a) it offers tourists a possibility to win certain rewards (souvenirs, discounted museum tickets etc.) once they complete the paths, and b) it gets regularly updated with new walking routes.
The app reveals some hidden gems within the city centre and encourages tourists to use/visit places beyond the core of the city, i.e. it attracts them to some urban places that otherwise would most likely remain unexplored.