Sign on a Truck

Year of implementation: 
Added value of technology: 
New media / disseminating information in/about public open spaces
Technology applied: 
Synergetic interface
Typology of open spaces: 
Short description: 

«Sign on a Truck» is a traveling video instalation organized and produced by Jenny Holzer, that ran from 3 to 5 November, 1984

«delivered from the world’s largest outdoor color television, the Diamond Vision Mobile DV 2000—a giant, 12.5’ x 18’ color-video picture screen on wheels—Sign on a Truck is Holzer’s current high-tech confrontation with the problems of being heard. It is a combination of live camera interviews and pre-programmed five-second to five-minute visual, graphic, and audio statements by artists such as Ida Appelbroog, Leon Golub, Keith Haring, and Claes Oldenburg as well as other Holzer collaborators.
Live camera interviews will be conducted by guest MCs both days with spectators who have a pre-election message they would like to get across in “grand style.”» (Retrived from

Why is it relevant as Cyberpark: 

Jenny Holzer’s Sign on a Truck gave the citizens of New York an opportunity to have their pre-election messages heard and seen, displayed on 27,000 electron tubes, on the worlds larges TV (in 1984)